Gold Bond aimed to solidify its position as a leader in body skincare by tapping into culturally relevant moments that drive both brand awareness and measurable growth. Partnering with Sports Illustrated Swimsuit, the brand sought to create an eye-catching campaign that would resonate with target consumers across digital, print, and social media. Outside Perspective was brought on to design and execute a photoshoot and video production set that embodied Gold Bond’s aesthetic while seamlessly integrating with the bold, aspirational energy of SI Swimsuit.

To bring Gold Bond’s vision to life, Outside Perspective designed a bright, inviting set that blended seamlessly with the SI Swimsuit aesthetic while reinforcing the brand’s authority in skincare. Using flowing fabrics, organic shapes, and a refined palette of gold and neutral tones, we created a visually compelling backdrop that elevated both photography and video content. Every detail was carefully considered to enhance movement, depth, and texture on camera, ensuring the set translated beautifully across still and motion assets. The result was a seamless fusion of brand storytelling and high-fashion production, capturing Gold Bond’s essence in an engaging and aspirational way.