Saint James Iced tea made a bold statement at Super Bowl LIX, activating at the Sports Illustrated The Party. In partnership with Outside Perspective, the brand unveiled a custom bar experience inspired by its new can design, featuring vibrant branding, neon signage, and exclusive product sampling. The activation attracted attendees, creating a memorable brand moment that introduced Saint James’ latest flavors to a high-profile audience.
Saint James Iced Tea sought to make a bold statement at Super Bowl LIX in New Orleans, by sampling consumers in a high-energy sports environment. . With a presence at marquee events like Sports Illustrated The Party, the goal was to create a standout brand experience that would capture attention and drive engagement. Outside Perspective partnered with Saint James to bring this vision to life through an immersive, design forward sampling activation.
To elevate Saint James’ presence, Outside Perspective designed a custom sampling moment that embodied the brand’s vibrant aesthetic. Inspired by the Saint James Stripe , we incorporated striking branded elements, neon signage, and bold green hues to create an engaging focal point. Attendees were invited to sample the latest Saint James flavors in a dynamic environment, seamlessly blending product discovery with the electric atmosphere of Super Bowl weekend.
The activation delivered a high-impact brand experience, drawing in attendees and creating buzz around Saint James’ new product launch and sampling +4,000 teas to consumers. The visually striking bar became a hub for engagement, with guests enjoying exclusive tastings and capturing content in front of the bold, neon-lit display. By strategically positioning Saint James at one of the most talked-about Super Bowl events, Outside Perspective helped solidify the brand’s presence in the sports and entertainment space.
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