Sports Illustrated Swimsuit sought to commemorate their 60th Anniversary edition with a series of high-profile events spanning four days. These included a Red Carpet event in New York and the multi-day “Swimsuit Island” activation in Hollywood, Florida. OP collaborated with CAA to develop and execute the strategy, design, fabrication, and production for all four events, ensuring a seamless and impactful celebration.
Sports Illustrated Swimsuit, a cultural touchstone in the world of media, approached OP with an ambitious vision for their 60th anniversary celebration. Seeking to make a memorable impact, SI aimed to harness their existing partnership with the Hard Rock Hotel in New York and Florida, creating a dynamic event series that combined experiential hospitality with compelling content.
Our team developed a comprehensive strategy to engage audiences in both the New York and Florida markets. We focused on leveraging SI’s brand strength and advertising partnerships to create a series of immersive events. The goal was to design experiences that would not only delight attendees but also serve as powerful campaign moments across social media and print for SI and its partners. Working closely with CAA & Sports Illustrated, our creative and production teams crafted environments that elevated the brand, creating opportunities for media amplification and showcasing SI in a premium light.
Over the course of three days, OP helped design and produce a series of standout events. The festivities kicked off in New York City with a star-studded media event at the Hard Rock Hotel, featuring a lineup that included performances by Ja Rule and Fat Joe, alongside appearances from celebrities such as John Legend, Chrissy Teigen, and Logan Paul.
Simultaneously, our secondary team headed to Florida to launch “Swimsuit Island,” a two-day extravaganza at the Hard Rock Hotel in Fort Lauderdale. This vibrant event featured experiential activations, dining, and late-night parties, all designed to immerse guests in the spirit of Sports Illustrated Swimsuit.
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