JP Morgan Chase sought to leverage its long standing partnership with the US Open by offering unique on-site hospitality experiences for cardholders, expanded fan engagement areas, and connecting with the NYC market through exclusive offerings at Pier 17. Our teams collaborated with CAA to develop a 360 activation strategy, leveraging all assets within the JPMC and US Open partnership to create tailored activation plans for each touchpoint with a focus on Andy Roddick.
For 35 years, JP Morgan Chase has proudly served as a presenting partner of the US Open. To elevate its presence, JPMC sought to bring its partnership with Andy Roddick—and his Served podcast—to life in the market at Pier 17, as well as enhance fan engagement areas on-site. The goal was to create innovative hospitality experiences for cardholders, boost fan engagement, and connect with the NYC market through unique offerings at their partner venue, Pier 17.
The OP team collaborated with CAA to develop a comprehensive 360-degree activation strategy for the US Open. Our process involved identifying all available assets within the JPMC and US Open partnership to design tailored activation plans for each touchpoint both on site at the US Open & In Market at Pier 17.
Partnering with the acclaimed media outlet Served, hosted by Andy Roddick, JPMC brought live podcasts to life at the US Open and on the Rooftop @ Pier 17. The OP team managed all aspects of production design, fabrication, event production, podcast production and hospitality to deliver a memorable live podcast featuring recording artist and special guest, Seal. This event welcomed a live studio audience, complete with a cocktail reception and a meet-and-greet with Andy Roddick.
The OP creative team designed and produced a tennis court on the Rooftop of Pier 17, complete with branded touch points such as a Chase Tennis Club sign, a bar cart, and net hangers bringing a truly authentic tennis experience to cardholders . Over two days, we produced four clinics where Chase cardholders could book sessions and enjoy meet-and-greet opportunities with tennis legend Andy Roddick.
The OP creative team fully designed and rendered technical drawings for a new Pro Shop within the Chase Lounge. This activation focused on the trend of “Quiet Luxury,” appealing to Gen Z while evoking nostalgia for classic tennis clubs. Premium materials were emphasized, creating an inviting space that celebrated the sport’s heritage.
OP conceptualized and provided the creative technology roadmap for the “Chase Camera Signature Experience.” This engaging activation allowed fans to step into an arena environment and create personalized video assets, where they could walk up to the camera and sign the lens as if they had just won the US Open. Participants received their branded videos via text, encouraging them to share their championship moment across social media.
