CASE STUDIES

SUPERBOWL: VERIZON

At Shaq’s Fun House and Guy Fieri’s Party during Super Bowl LIX, Verizon partnered with Outside Perspective to create an engaging activation highlighting its myAccess program. Featuring a striking triangular installation with bold visuals, an infinity mirror display, and interactive digital content, the experience captivated attendees while brand ambassadors educated them on myAccess capabilities. The activation successfully amplified Verizon’s presence, driving awareness and engagement in a high-energy Super Bowl setting.

CLIENT

VERIZON

SERVICES

Strategy
DESIGN
Fabrication
Production

LOCATION

NEW ORLEANS, LA

DATE

FEBRUARY 8, 2025

BRIEF

Verizon aimed to amplify its myAccess program and drive awareness of its key features during Super Bowl LIX. With a presence at high-profile events like Shaq’s Fun House and Guy Fieri’s Party, the goal was to create an engaging, visually striking experience that would capture attention, encourage interaction, and educate.. Outside Perspective partnered with Verizon to design a dynamic activation that combined technology, storytelling, and brand engagement.

PROCESS

Outside Perspective designed a striking, immersive structure that brought Verizon’s myAccess program to life. Featuring an infinity mirror with a full football uniform kit, dynamic digital displays, and neon-lit branding, the installation created an eye-catching focal point within the event space. The combination of bold visuals and interactive elements drew attendees in, while brand ambassadors engaged guests, offering hands-on education about myAccess and its key features.

RESULT

The activation successfully immersed guests in Verizon’s myAccess program, sparking conversations and driving awareness through a visually compelling and interactive experience. The infinity mirror display became a popular photo op, amplifying Verizon’s presence on social media, while brand ambassadors fostered meaningful connections with attendees by utilizing a spin to win exclusive Super Bowl prizes. Positioned at three  of Super Bowl weekend’s most high-energy events, the activation reinforced Verizon’s innovation and benefits of the myAccess platform.